Apple and “Adult” Apps

Well, there appears to be a another shift in Apple’s App Store policy. First, they wouldn’t let anything in the store that was provocative. Then they opened the floodgates and thousands of explicit apps started showing up. Then, just a couple of days ago, they banned explicit apps. Today, we hear from that there is a new “explicit” category for App Developers when submitting their apps. Does that mean that adult apps are on their way back again?

In a previous rant, I lamented the poorly implemented Parental Controls and App Rating system on the iPhone. To recap, setting Parental Controls Age Restrictions on the iPhone would hide screenshots of apps that have a more “mature” rating, but continued to show the apps with their provocative names and icons (NOT kid-friendly). It also removed unrated apps from the iPhone, including some very kid friendly apps (such as Horse Lover).

My goal was to have Apple completely hide apps with an age rating higher than the setting in Parental Controls. Hopefully, the events of the last couple of days are an attempt by Apple to do just that.

Read more about this ongoing story: Apple Adds ‘Explicit’ Category for New App Store Submissions Is Apple Preparing To Add An ‘Explicit’ Section To The App Store?

3 Responses to “Apple and “Adult” Apps”

  1. Razz says:

    The real question is, will the addition of an ‘explicit’ category still allow icons and descriptions, or completly hide those apps.

  2. Mark, Sr. says:

    I agree with you that the names, etc. should follow the age restriction guidelines, but I do not hold out much hope. The on screen programming guide for my cable television service operates the same way, and cable has been around the consumer market for many more years than the iPhone. Sure my kids cannot view the adult pay-per-view programs, but they can sure see the provocative and descriptive titles!

  3. Razz says:

    iTunes Top Free apps from February 26, 2010Hey Mark,

    I use AT&T UVerse and adult titles are listed as “Locked Content” until they are unlocked with a parental control password. I do agree though that not all companies do that.

    Even with all the fuss this week about pulling thousands of apps, or implementing an explicit category, I just checked the iTunes store and saw that the Top Free apps lists 2 app names some would consider adult. Personally,I am not for pulling the apps from the store. Censorship never works, in my opinion. Hey, if they make money that just means people want them, right? However, if someone wishes to use the parental controls to shield their child, whatever their reason, then maybe those names should be blocked. The problem is that it is a Top 10 list. What is Apple going to do, create a censored Top 10 too? So, what’s the solution?