Verizon iDon’t Ad & Other Tech Mistakes

I recently read a Chicago Sun Time’s Article by their tech writer Andy Ihnatko. It takes a close look at the latest Verizon ad for the Motorola Driod. Great writer and a great article. It got me thinking about the ad. By now, I think most of us have seen the iDon’t Driod ad.

I found the ad irritating the first time I saw it and found myself wondering why. I use an iPhone and love it. Was I irritated because of the attack on the iPhone? Talk about fan boy. I don’t think that was it. The Driod looks ugly in the ads to me. Square and kind of clunky. I have not seen it in person so I could be wrong. I think what irritated me is that I really want the iPhone to have some competition. I think it is better for any geek if Apple is pushed, and then Apple pushes back. We get better toys, and we all love toys. It seemed to me, from the moment the ad ended, that the designers just didn’t get it. iDon’t have this, and iDon’t have that. The ‘iDon’t’ list is pretty long too. But here’s the thing… I don’t care about half the things they list.

I don’t need a physical keyboard. The Pre has a keyboard and it’s crap. Seriously, try it and then picture an ad saying ‘Buy a Pre for the keyboard’. Comedy. A physical keyboard means nothing. A useable keyboard is the claim I want to hear. Blackberry users aside, most people, that give a virtual keyboard the time it takes to learn it, end up likening it. The Driod has a virtual keyboard too, but they were pushing the physical one. Just tell me you have a great keyboard and I don’t care what form it takes.

The ad goes on to mention the iPhone is lacking a 5 megapixel camera. Again I say, so what. It was not long ago I had an actual camera that was 3 MP. I am happy with the camera I have. What do I gain from 5 MP? A larger print. I don’t print my phone photos. More detail? I have an SLR if I need a real image. My phone camera is not for critical images and if it was, the 3 or 5 has nothing to do with it. Tell me you have the greatest image quality ever on a phone and you’ll have my attention. The Driod does have a flash, and that would be cool.

I should say that I have not used the Driod. For that reason I should stop here. I just wish tech companies would listen listen to their customers. I will have a 99 mega-pixel camera soon and that is crazy. Give me 15 megapixels and great low light quality. Give me a cell phone that doesn’t drop calls simply because I was breathing. Let me own the movie or software I ‘buy’ so I can view it, or use it, when and how I want. Don’t tell me you don’t have a “system” for me to block a prank caller, and then tell me you do have a “feature” that costs $8.95 month. Google Voice lets me do it for free. Don’t fight Net-Neutrality with claims it hurts business, and then lobby Washington to pass legislation blocking the FCC from enforcing a neutral internet. AT & T should not be allowed to block me from using my internet connection when it conflicts with another area of their business. This post took a weird turn somewhere. I was going to just point you to the Andy Ihnatko article. I hope the Driod is a good phone, but it has to give me features I want. You sell a product by fulfilling the customers needs. When will they get it?

2 Responses to “Verizon iDon’t Ad & Other Tech Mistakes”

  1. Mark, Sr. says:

    What I find interestingly frustrating is that they’re actually calling it “droid”. It’s not a droid (short form of “android”) in any way until it starts mowing my lawn, cleaning my house, or doing other mundane things for me that I don’t want to physically do. That’s what a true “droid” should be!
    The only solace that an old school sci-fi geek like me gets out of this, is that they are paying Lucasfilm for using the name.